redecoration of a showroom, part four

To give the sunglasses a better display and give the stylist an opportunity to try them on, I designed these mirrored shelves, and Douglas van Vugt made them. They sort of wrap themselves around the pillars in the showroom. Normally those pillars just take up a lot of room, not anymore! One of the shelved walls I covered with sackcloth and painted white, like the front desk in the entrance. In the area where all the clothes are processed, curtains were made of raw linen. They give a calm, pure look in an area that is normally quite cluttered. And they match the white, beige and black palette perfectly.

redecoration of a showroom, part three

..so the wall can function as a clean and neutral background for brochures, booklets and small items. The walls in the entrance were painted white. The front desk was also painted white, and I stapled sackcloth over the light boxes and painted that white as well. Now the entrance is clean and welcoming and it gives a preview of what you will find when you turn the corner.

redecoration of a showroom, part two

With Richard from Tools, I made this wall, using only old timber (except from frame).

And then the painters painted everything white...

redecoration of a showroom, part one

A few years ago I worked on an intensive redecoration of the showroom of the PR-company Unlimited PR in Amsterdam. Because it celebrated it's 10th anniversary this year, I did some finishing touches to enhance the festive feeling. The showroom is huge, on the ground floor of a big loft style building. I'm really happy with the result, the owner made the wise decision to have all the floors repainted by DRT vloeren. The big building jobs were done by the men of my favourite contractor Tools and carpenter Douglas van der Vugt built the beautiful mirrored shelves. I'll lead you through the story in a few posts.

the images above show the showroom before the latest renovation and the design that I made for the wall in the entrance.

food for joy

My friend Maaike Koorman told me about this (fairly) new lovely place in the centre of Amsterdam, Two for Joy. They roast their coffee beans themselves, so you'll find the best coffee in town. But their sandwich with chicken and tarragon, on  real, crunchy French bread is to die for. I want it for breakfast, lunch and dinner.